# Conversion rate optimization for B2B businesses Canonical: https://vectorcro.com/ Description: Fixed-price CRO sprints for B2B websites: fixes, mockups and test designs delivered in 5 days, from $1,490. Money back if your conversion rate doesn't improve. Last updated: 2026-10-05 Get more leads from the traffic you already have. I find what's stopping your visitors becoming leads, write the fixes, mock them up, and design the tests to prove them. Money back if your conversion rate doesn't move. ![Jayson Robinson](https://vectorcro.com/_astro/jayson-portrait.DqQXugGX_Z2nQ6Ue.webp) **Jayson Robinson**, former Senior Director of Growth Product at BairesDev, growth product lead at Toptal [Jayson Robinson on LinkedIn](https://www.linkedin.com/in/jaysonkrobinson/) **From $1,490** [See pricing ↓](https://vectorcro.com/#pricing) 1. Fit call (30 min) 2. Payment 3. Delivered in 5 days I take 4 sprints a month. _Illustration: Example: annotated screenshot of a B2B homepage with numbered issues_ Fix 01 · Headline Impact: high · Effort: low Before The all-in-one platform for modern teams After \[Outcome\] for \[buyer\], without \[main objection\] Where I've run growth and CRO ![Toptal](https://vectorcro.com/_astro/toptal.CcRNcq2o_2r8siF.svg)![BairesDev](https://vectorcro.com/_astro/bairesdev.BBXxCsrT_Z1xw2B6.svg)![Pathos](https://vectorcro.com/_astro/pathos.D9tw2IqH.webp)Heights 275% sitewide conversion lift at BairesDev 70% A/B test win rate across the BairesDev growth org +40% sitewide conversion in 8 weeks at Heights ## How much can your conversion rate improve? Converting below 1% often 2–4x e.g. 0.5% → 2% Converting 1–2% +40–150% Semi-mature (2%+) 20%+ B2B traffic is often too low for small tweaks to show up, so I make big, deliberate changes. Most of my tests win, and the winners average 40%+. ## What is your conversion rate costing you? Enter three numbers. The projection uses the ranges above. Monthly visitors Current conversion rate (%)Leads ÷ visitors. Use form fills or demo requests, whichever you count as a lead. Value of a lead ($) Leads per month now 40 Projected leads per month 80–160 Your band: **converting below 1%** · often 2–4x Extra value per month $20,000–$60,000 Extra value per year $240,000–$720,000 ## Some of what I look for 1. Message and positioning Who it's for (the buyer persona who signs), what you do, the problem in their words, why you over the alternatives. 2. Narrative and process Page order, what happens after the click, the timeline and effort you ask of the buyer. 3. Calls to action One clear next step, where it sits, what competes with it, how much it asks for and when. 4. Trust and risk Named proof, case studies, real people, price signals and guarantees near the point of decision. 5. Forms and booking Fields, labels, qualifying questions, the booking flow and the thank-you page. 6. Navigation and paths Menus built around buyer questions, paths by persona or use case, dead ends. 7. Microcopy and objections Jargon, reassurance beside buttons and fields, objections answered, mobile layout. 8. Traffic and measurement Message match from ads and emails, tracking gaps, page speed. ![Example teardown of a B2B finance homepage with eight numbered callouts: headline, section heading, button, logo strip, demo form, navigation, button microcopy and a missing tracking event.](https://vectorcro.com/_astro/teardown-example.CD_jZnIR_UUHAo.webp) Numbers match the list. Every issue in a teardown is pinned to the exact spot on your page. ## What you get Four parts for every issue I find: where it is, the fix, the why, what the fix looks like, and how to test it. 1 · Annotated page _Illustration: Annotated homepage with four numbered issues_ 2 · Fix card Fix 01 · Homepage hero Impact: high Effort: low Issue The headline names a product category. It doesn't say who it's for or what changes for them. Why it matters Cold visitors decide from the first screen whether to keep reading. A generic line gives them no reason to. Recommended change Lead with the buyer and the outcome. Replace “Learn more” with the real next step. Before The all-in-one platform for modern teams After Month-end close for finance teams, without the spreadsheet chase 3 · Before / after mockup _Illustration: Before and after mockups of the homepage hero_ 4 · Test design Test 01 · Hero rewrite A/B · 50/50 Hypothesis If the hero names the buyer and the outcome and offers a demo, more cold visitors will reach the demo form, because they can tell straight away the product is for them. Variant B: new headline, “Book a demo” as primary CTA, logo row moved above the fold. Primary metric Demo requests per unique visitor Guardrail metric Share of demo requests that qualify ![Pathos](https://vectorcro.com/_astro/pathos.D9tw2IqH.webp) > “We're obsessed with growth. It's all we talk about. And one of the people who've really helped us adapt to the next phase of growth is Jayson. You feel that he is playing the long-game with you from the start.” Omar Hamdi CEO & Founder, Pathos Communications ## How much does a Conversion Sprint cost? Fixed price, paid after the fit call. You get the same analysis in both options; the only difference is the design output. ### Conversion Sprint $1,490 delivered in 5 days Design output Illustrative before/after mockups (images), enough for a developer to implement. * Analysis of up to 10 key pages * Top 5+ conversion fixes with reasoning * Before/after copy * Video walkthrough * Experiment designs * 30-day implementation support * Money-back guarantee Additional pages $250 each. ### Conversion Sprint + Figma For teams with a designer or developer $2,990 delivered in 8 days Design output Everything in the Sprint, plus an editable Figma file with production-ready desktop and mobile designs of every recommended change, in your fonts and colors, organized for handoff. * Analysis of up to 10 key pages * Top 5+ conversion fixes with reasoning * Before/after copy * Video walkthrough * Experiment designs * 30-day implementation support * Money-back guarantee Additional pages $250 each. Guarantee ## Full refund if your conversion rate doesn't improve by at least 20%. ### Conditions 1. Recommended fixes implemented within 30 days of delivery. 2. Conversion tracking (GA4 or equivalent) in place before work starts. 3. Measured as 90 days before implementation vs 90 days after, with an agreed baseline (channels, journeys, etc). 4. We review your analytics together after 90 days of being live. 5. Minimum monthly visitors, confirmed on the fit call. ![Jayson Robinson](https://vectorcro.com/_astro/jayson-portrait.DqQXugGX_ZQXdyV.webp) Who does the work ## Jayson Robinson I started at Deloitte Digital, moved into product management, and have spent most of the last decade running growth at B2B scale-ups. At Toptal I led a growth product team while ARR grew from the low hundreds of millions into the mid hundreds of millions. At BairesDev I was Senior Director of Growth Product: sitewide conversion went up 275% and we won 70% of our A/B tests. I've taught over 500 product managers, marketers and founders. I run VectorCRO alongside Polyviam, my strategy and coaching practice. I do every sprint myself. I'm based in London. [Polyviam](https://polyviam.com)[LinkedIn](https://www.linkedin.com/in/jaysonkrobinson/) ## Frequently Asked Questions ### What is a Conversion Sprint? A Conversion Sprint is a fixed-price review of up to 10 key pages on your B2B website. I find what's stopping visitors becoming leads, then deliver the fixes with reasoning, before/after copy, mockups and A/B test designs, plus a video walkthrough. It's delivered in 5 days, with 30 days of implementation support and a money-back guarantee. ### How much does a CRO audit cost? A Conversion Sprint is $1,490, delivered in 5 days. With an editable Figma file of every change it is $2,990, delivered in 8 days. Both cover up to 10 key pages; additional pages are $250 each. The price is fixed and paid after the fit call. ### What happens on the fit call? In 30 minutes, I check your traffic and tracking are enough for this to work, and answer your questions and talk you through the process. If it's not a fit, I'll say so. ### Which tier do I need? Do I need the Figma file? If you have a designer or developer who works in Figma, take Conversion Sprint + Figma. If a developer will build straight from the mockups, the standard Conversion Sprint is enough. ### How much traffic do I need? You need enough monthly visitors that a real improvement shows up clearly in your numbers. The minimum depends on your current conversion rate, so I check it on the fit call. ### Who is a Conversion Sprint for? B2B companies with steady traffic to their website who want more leads from it: typically B2B tech products seeking enhanced PLG and funnel effectiveness, and lead generation websites for high-ticket services businesses. It isn't for pre-launch sites or sites with very little traffic, where changes won't show up in the numbers. ### How long until I see results? The sprint is delivered in 5 days (8 with Figma). Results start once the fixes are live. The guarantee compares 90 days before implementation with 90 days after, so allow about three months for a clear read. A/B tests typically need 4+ weeks to mature. ### Do you implement the changes? No. You get the fixes, copy, mockups and test designs, and your team or developer builds them. 30 days of implementation support is included, so you can ask questions while they do. ### Do you run the A/B tests? I design them: hypothesis, variant, primary metric, and guardrail metrics. You run them in your own testing tool. If you do not have a testing tool, or cannot run a true A/B test, we can use a pre/post test instead. This compares performance before and after the change. It is less reliable than a randomised A/B test, but can still provide useful evidence when the periods, traffic mix, and other variables are controlled carefully. ### What access do you need? Read access to your analytics (GA4 or equivalent) and the list of pages to review. If you have them, heatmap or session-recording tools and lead data from your CRM help too. ### Which website platforms do you work with? Any. The recommendations don't depend on your platform, so they work for Webflow, WordPress, HubSpot, Framer or a custom build. The Figma file is ready to hand over to whoever builds your site. ### What if my conversion rate doesn't improve? If your conversion rate doesn't improve by at least 20%, you get a full refund. The conditions are in the [guarantee](https://vectorcro.com/#guarantee). ### Who does the work? I do, personally. Every Conversion Sprint is done by me, Jayson Robinson, and nothing is outsourced. ### How is this different from an agency retainer? A Conversion Sprint has a fixed scope and a fixed price, and is delivered in five days. There is no retainer and no ongoing commitment. ### Why pay for this instead of reading free CRO advice? Generic CRO advice gives generic fixes. A Conversion Sprint is specific to your site, your buyers and your funnel. ### Can I book another sprint later? Yes. You can book another Conversion Sprint whenever you like, for example for a different set of pages or once you've implemented the first round of fixes. ![VectorCRO](https://vectorcro.com/_astro/wordmark-light.BemjxHpb_1gf8yI.svg) ## Book a 30-minute fit call. I'll check your traffic and tracking, and tell you straight whether a sprint makes sense for your site. 1. Fit call (30 min) 2. Payment 3. Delivered in 5 days I take 4 sprints a month. Jayson Robinson 30-min fit call 30m · Video call [Open the booking calendar](https://cal.com/jayson-robinson/kickoff-call-vcro) --- © 2026 Productvamp Ltd, trading as VectorCRO. Registered in England. 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